|
WEEK 1 · 24–30 AUG |
WEEK 2 · 31 AUG – 6 SEP |
WEEK 3 · 7–13 SEP |
WEEK 4 · 14–20 SEP |
|
M24 | T25 | W26 | T27 | F28 | S29 | S30 |
M31 | T1 | W2 | T3 | F4 | S5 | S6 |
M7 | T8 | W9 | T10 | F11 | S12 | S13 |
M14 | T15 | W16 | T17 | F18 | S19 | S20 |
| DIGISTORE · MAIN VSL |
| Rob's Sales Page Copy Test (E vs F, #318)live 21 Aug at 70/30 · decision Monday |
RUNNING · CALL BY MON 24 |
|
| Countdown Timer testbuilt & signed off · rebuild on current control page first |
LIVE MON 24 – WED 26 |
|
|
| Pre-Roll Lead 2 testAI backgrounds · subject to Niko delivery · file check at go-live |
NIKO |
|
WED 26 – FRI 28 |
|
|
| Pre-Roll Lead 3 testAI backgrounds · subject to Niko delivery · file check at go-live |
NIKO |
|
FRI 28 – MON 31 |
|
| Pre-Roll Lead 4 testAI backgrounds · Niko delivery · ⚠ Sept date swap due Tue 1 (video + page) |
NIKO |
|
MON 31 – WED 2 |
|
|
| SiteMana chatbot test (Ava/Jake)subject to Hains's chatbot fixes landing |
|
|
WED 2 – FRI 4 |
|
| Headline test — "A Robot Took My Job"page only · Roxy build · no video work |
|
FRI 4 – MON 7 |
|
| Live Income Proof scene (Hains's idea)video work · to Niko after the AI-background batch |
|
MON 7 – WED 9 |
|
| Page design test — new visual layouttesting a different look for the sales page · brief to team w/c 31 Aug |
|
WED 9 – FRI 11 |
|
| Sales page copy v2concept · written from the current page test's learnings |
|
FRI 11 – MON 14 |
|
| DIGISTORE · UPSELL 1 |
| Script Rewrite Retest (W vs X, #317)live 21 Aug at 50/50 · X well ahead |
RUNNING · CALL MON 24 |
|
| U1 winner iterationiterate whichever version wins #317 · PROVISIONAL, copy to write |
|
PROVISIONAL · TUE 25 – MON 31 |
|
| DIGISTORE · UPSELL 2 |
| U2 full copy rewrite test (James)copy to Niko Monday · PROVISIONAL until built |
|
PROVISIONAL · TUE 25 – MON 31 |
|
| U2 winner iterationiterate whichever version wins · new lead or close for further uplift |
|
PROVISIONAL · MON 31 – MON 7 |
|
| DIGISTORE · UPSELL 3 |
| Downsell Page Copy Test (I vs L, #310)CLOSED Sun 23 Aug · level, no winner, control I stays |
|
| U3 full copy rewrite test (James)copy to Niko Monday · PROVISIONAL until built |
|
PROVISIONAL · WED 26 – TUE 1 |
|
| U3 winner iterationiterate whichever version wins · new lead or close for further uplift |
|
PROVISIONAL · TUE 1 – MON 7 |
|
| AVA recurring testrecurring price · Ben's 3 answers gate the launch, not the writing |
|
PROVISIONAL · MON 7 – MON 14 |
|
| DIGISTORE · UPSELL 4 |
| Downsell Page vs Popup (J vs L, #314)live 19 Aug · downsell volume, needs the longer run |
RUNNING · CALL BY WED 26 |
|
| U4 full copy rewrite test (James)rewrite tested against whichever version wins #314 · copy to write |
|
PROVISIONAL · WED 26 – MON 31 |
|
| DIGISTORE · CLOCKING OUT |
| Design + New Comments (A vs B, #315)runs to Mon/Tue per the Friday call |
DECISION MON/TUE |
|
| Design test v2 — new lookbrief to Faisa/Roxy after the #315 call · built from what B's numbers taught us |
|
PROVISIONAL · TUE 25 – MON 7 |
|
| DIGISTORE · MAUI |
| Lead Test 1 — Wrong Screenproposed date · awaiting Niko's updated Maui video · file check at go-live |
MON 24 – MON 31 (PROPOSED) |
|
| Lead Test 2 — Monica's Voice Notefile check at go-live · ⚠ Sept date swap due Tue 1 (Richard lines) |
|
QUEUED · MON 31 – MON 7 |
|
| Lead Test 3 — The Notificationfile check at go-live |
|
QUEUED · MON 7 – MON 14 |
|
| Lead Test 4 — Group Chatwith Niko · joins queue on delivery |
WITH NIKO |
|
QUEUED · W/C 14 SEP |
| Lead Test 5 — 3am Screenshotwith Niko · joins queue on delivery |
WITH NIKO |
|
| Lead Test 6 — Jake Invites a Commenterwith Niko · joins queue on delivery |
WITH NIKO |
|
| Lead Test 7 — Rapid-Fire Questionswith Niko · joins queue on delivery |
WITH NIKO |
|
| JVZOO · MAIN VSL |
| New control — DS main control, JVZ buildFaisa builds and swaps in Mon 24 · test purchase to verify |
GOES ON MON 24 |
|
| Exit pop retest — back button onlyRoxy's rebuilt page · tracking now on Natalie's dashboard |
|
PROVISIONAL · TUE 25 – TUE 1 |
|
| Rob copy test — main VSLpending Ben's go · part of the Rob JVZoo copy project |
|
ROB COPY TEST · PROVISIONAL · TUE 1 ONWARDS (PENDING BEN) |
| JVZOO · UPSELLS 1–4 |
| Upsell 1popup E adopted 15 Aug · pages updated in adoption pass · DS winners go on Mon 24 |
MON 24 |
|
ROB COPY TEST · PROVISIONAL · THU 27 ONWARDS (PENDING BEN) |
| Upsell 2pages updated in adoption pass · DS winners go on Mon 24 |
MON 24 |
|
ROB COPY TEST · PROVISIONAL · THU 27 ONWARDS (PENDING BEN) |
| Upsell 3pages updated in adoption pass · DS winners go on Mon 24 |
MON 24 |
|
ROB COPY TEST · PROVISIONAL · THU 27 ONWARDS (PENDING BEN) |
| Upsell 4pages updated in adoption pass · DS winners go on Mon 24 |
MON 24 |
|
ROB COPY TEST · PROVISIONAL · THU 27 ONWARDS (PENDING BEN) |
| LOCK SCREEN LOOPHOLE · "THE PROFIT PLAN" (PRE-LAUNCH) · MAIN VSL |
| Main VSL — Rob's full rewritewith Niko · product name at reveal with Rob |
WITH NIKO · ETA THU 28 |
|
| Final checks before launchfull funnel test purchase · page sign-offs |
|
FRI 28 – MON 31 |
|
| Launchopens to traffic · date depends on Niko's Thu 28 delivery |
|
PROVISIONAL LIVE DATE · MON 31 |
|
| Test 1 — Price point $47 vs $67SUGGESTED · pages already built · ~2 weeks at launch traffic |
|
SUGGESTED · MON 31 – MON 14 |
|
| LOCK SCREEN LOOPHOLE · "THE PROFIT PLAN" (PRE-LAUNCH) · UPSELLS 1–4 |
| Upsell 1goes live with the funnel · first test TBD · James checking status Mon 24 |
|
PROVISIONAL LIVE DATE · MON 31 |
|
| Upsell 2goes live with the funnel · first test TBD · James checking status Mon 24 |
|
PROVISIONAL LIVE DATE · MON 31 |
|
| Upsell 3goes live with the funnel · first test TBD · James checking status Mon 24 |
|
PROVISIONAL LIVE DATE · MON 31 |
|
| Upsell 4goes live with the funnel · first test TBD · James checking status Mon 24 |
|
PROVISIONAL LIVE DATE · MON 31 |
|