MOBILE PROFITS  ·  TESTING & OPTIMISATION

TESTING CALENDAR

Mon 24 Aug – Sun 4 Oct 2026
Draft for review · dates proposed, not committed · bars link to ClickUp
Prepared by James Sinclair
Last updated: Tue 15 Sep 2026, evening (UK)
ZOOM 100%
WEEK 1  ·  24–30 AUG WEEK 2  ·  31 AUG – 6 SEP WEEK 3  ·  7–13 SEP WEEK 4  ·  14–20 SEP WEEK 5  ·  21–27 SEP WEEK 6  ·  28 SEP – 4 OCT
M24T25W26T27F28S29S30 M31T1W2T3F4S5S6 M7T8W9T10F11S12S13 M14T15W16T17F18S19S20 M21T22W23T24F25S26S27 M28T29W30T1F2S3S4
DIGISTORE · MAIN VSL · MOBILE PROFITS
Rob's Sales Page Copy Test (E vs F, #318)CLOSED Mon 24 Aug · control E wins, F behind on conversion and RPC CALLED
Headline + Timer Test (H vs I, #320)ran 24–28 Aug · CALLED Fri 28 · variant I wins on CVR and net, adopted as control CALLED FRI 28I WINS · NEW CONTROL
Pre-Roll Lead 2 testI vs J, #331 · live Fri 28 · CALLED Wed 2 · J +13% conversion, revenue level · J new control CALLED WED 2J WINS · NEW CONTROL
Pre-Roll Lead 3 test (J vs L, #342)live Thu 3 · CALLED Wed 9 · L +20% front end, J ahead on AOV · J holds
CALLED WED 9J HOLDS · AOV DECIDES
Pre-Roll Lead 4 test — 200k Layoffs openingTest 4 revised, signed off · briefed Wed 9 · Faisa sets up Thu 10 first thing, preview to James · fresh letters both sides · 50/50 vs J
CALLED TUE 15 | J HOLDSTHU 10 – TUE 15 · level, Ben on the call: control holds
Sales page redesign — phone notifications block (v21)v21 to Faisa Tue 15 · live Wed 16 · 50/50 vs control · call Fri 18
SiteMana chatbot test (Ava/Jake)SiteMana (Jenny) chasing Mon 14 · reply owed today · gated on Hains's chatbot fixes · must go live soon CHATBOT · SITEMANA CHASINGFRI 18 – TUE 22 · reply to Jenny Mon 14 · Hains's fixes needed
Rob's Secret Location rework — money in the first minutebriefed Wed 9 · Secret Location + money in the first minute · Rob writing (due Mon 14), Niko builds · PROVISIONAL
PROVISIONAL · SECRET LOCATION REWORKTUE 22 – FRI 25 · money-first opening · Rob: due Mon 14, not back yet
Live Income Proof scene (Hains's idea)a scene inside the video, not a page change · Niko to build after the AI-background batch · not built INCOME PROOF SCENE · WITH NIKOFRI 25 – TUE 29 · not built
DIGISTORE · UPSELL 1 · THE UNLIMITED PACKAGE $197
Script Rewrite Retest (W vs X, #317)CLOSED Mon 24 Aug · X wins 36.2% vs 27.4%, adopted as control CALLED
U1 rewrite test — confession opening (X vs Y, #332)CLOSED Wed 2 · Y behind on take rate and RPC, 81 vs 201 sales · control X stays CLOSED WED 2X HOLDS
Roxy design test 1 — Ledger vs control (C vs X, #343)CALLED Sat 5 · level on U1, buyers dropped off later · Mon 7: C adopted, U2–4 built to match CALLED SAT 5C ADOPTED MON 7
Receipt vs Ledger — design test 2 (C vs E, #349)Roxy's Receipt page vs the new Ledger control · 50/50 · live Tue 8 · call Thu 10 · ClickUp 86d49xfej RECEIPT vs LEDGERTUE 8 – THU 10
Drop-off test 1 — Hains's CTA overlay, bottom scrimbuy + no-thanks on the video at the reveal, auto-scroll off · measured on carry-on to U2 + revenue per U1 visitor
Member setup bar — ONE TEST ACROSS ALL FOUR UPSELLSsplit once on U1, bar follows the visitor through U2–4 · read on revenue per U1 visitor · all four slots cleared SETUP BAR · ALL FOURWED 16 – MON 21 · one funnel-level split
Drop-off test 3 — centred card vs scrimHains's other overlay build · only if the scrim wins · PROVISIONAL
PROVISIONAL · CENTRED CARDTHU 17 – MON 21
Drop-off test 4 — pop-up X acts as NoX on the exit pop goes to the downsell · Hains built Sun 13, checked Mon 14 · add the scrim if it wins
POP-UP X · BUILTMON 21 – THU 24
Drop-off test 5 — no pop-upNo thanks straight to the downsell · Hains built Sun 13, checked Mon 14 · add the scrim if it wins
NO POP-UP · BUILTTHU 24 – MON 28
Rob's Jake on-camera version 1new version of the U1 video with AI Jake on camera at the open and 3–4 times through
JAKE ON CAMERA 1MON 28 – THU 1 OCT
Rob's Jake on-camera version 2second version from the same brief · runs vs whichever holds from version 1
JAKE ON CAMERA 2THU 1 – SUN 4 OCT
Rob's Jake on-camera version 3third version · if the approach wins it rolls out to Upsells 2, 3 and 4 · w/c 5 Oct
DIGISTORE · UPSELL 2 · MONTHLY PAYCHECKS $69
Headline Test (N vs O, #324)CALLED Mon 31 · draw, control N holds CALLED MON 31CONTROL HOLDS
Headline test — "Your Monthly Paychecks Aren't Switched On Yet" (N vs P, #333)live Mon 31 · CALLED Thu 3 · level, 141 vs 142 sales · control N holds CALLED THU 3N HOLDS
Spots counter test (N vs R, #345)live Thu 3 · CALLED Mon 7 · level, 165 vs 162 sales, counter made no difference · N holds CALLED MON 7CONTROL HOLDS
Paychecks feed test — Ledger + feed vs Ledger (S vs T, #350)live Tue 8 · CALLED Thu 10 · feed ahead 29.6% vs 24.5%, 128 vs 107 sales · T wins CALLED THU 10T WINS · NEW CONTROL
Member setup bar — part of the funnel-wide testsame visitors as the U1 split · step 2 of 4 lit on this page · no separate test on this slot SETUP BAR · ALL FOURWED 16 – MON 21 · one funnel-level split
U2 page rewrite test — new page vs Tmoney-first headline, feed under it, shorter page · 50/50 · live Fri 11 · ClickUp 86d4aq31c
DIGISTORE · UPSELL 3 · AVA $39
Downsell Page Copy Test (I vs L, #310)CLOSED Sun 23 Aug · level, no winner, control I stays
Headline Test (I vs N, #323)CALLED Mon 31 · control I holds CALLED MON 31CONTROL HOLDS
Rob's U3 rewrite — No More Dips (I vs O, #334)live Mon 31 · CALLED Thu 3 · control ahead, 194 vs 180 sales · I holds CALLED THU 3I HOLDS
Page copy v2 — AVA live feed (I vs Q, #346)"What AVA told members this morning" under the price · live Thu 3 · CALLED Mon 7 CALLED MON 7Q WINS · NEW CONTROL
AVA scanner test — Q + compact card + scanner vs Qlive "watch AVA find today's move" panel under the button, image block compacted · live Tue 8 · CALLED Thu 10 · level, 162 vs 162 sales CALLED THU 10LEVEL · CONTROL HOLDS
Headline test — "Want $2,000 By Tomorrow Morning?"headline only, everything else as control · 50/50 · live Fri 11 · letters to confirm with Faisa (admin vs preview disagree) · ClickUp 86d4aqpmd
Member setup bar — part of the funnel-wide testsame visitors as the U1 split · step 3 of 4 lit on this page · no separate test on this slot SETUP BAR · ALL FOURWED 16 – MON 21 · one funnel-level split
AVA recurring testrecurring price · Ben's 3 answers gate the launch, not the writing· moved back for the setup bar PROVISIONALTHU 17 – MON 21
DIGISTORE · UPSELL 4 · INSTANT INCOME $27
Downsell Page vs Popup (J vs L, #314)ENDED 26 Aug · VOID, control video and page didn't match · not called ENDED 26 AUGVOID
Viral Video Engine vs Instant Income (L vs M, #322)CALLED Mon 31 · Instant Income Upgrade (M) adopted as control and page default CALLED MON 31INSTANT INCOME = NEW CONTROL
Rob's Cut the Line (M vs N, #336)live Mon 31 · CALLED Thu 3 · level, 120 vs 124 sales · control M holds CALLED THU 3M HOLDS
Headline test — "$210 In 58 Minutes. From A Brand-New Account." (M vs P, #347)live Thu 3 · CALLED Mon 7 · level · P waits on Ben's headline check before anything moves CALLED MON 7 · WAITING ON BENTHU 3 – MON 7
Two phones test — Ledger + phones vs Ledgertwo lock screens under the SSL line, first payout in 7 days vs 58 minutes · 50/50 · briefed Mon 7
Member setup bar — part of the funnel-wide testsame visitors as the U1 split · step 4 of 4 lit on this page · no separate test on this slot SETUP BAR · ALL FOURWED 16 – MON 21 · one funnel-level split
DIGISTORE · CLOCKING OUT · MAIN VSL
Design + New Comments (A vs B, #315)CLOSED Mon 24 Aug · control A wins on every metric CALLED
Design test v2 — new light design (A vs C, #321)ran 25–28 Aug · CALLED Fri 28 · C wins ~+10% across the board, adopted as control CALLED FRI 28C WINS · NEW CONTROL
Headline Test (C vs D, #327)ran Fri 28 – Sun 30 · CALLED Sun 30 · control C holds, quit-live headline lost CALLED SUN 30C HOLDS
AI scenes version — split test (C vs E, #335)live Mon 31 · CALLED Tue 1 · E wins +32% conversion and revenue · adopted as control CALLED TUE 1E WINS · NEW CONTROL
Rob Lead C1 — Dave Through The Door (E vs F, #341)live Wed 2 · CALLED Fri 4 · level, 308 vs 332 sales · control E holds CALLED FRI 4E HOLDS
Richard webinar section — lifted from main VSL (E vs G, #348)live Fri 4 · CALLED Mon 7 · G 6.01% vs 5.68%, 497 vs 472 sales · G adopted as control
CALLED MON 7G WINS · NEW CONTROL
Rob Lead C3 — The Locker (G vs H, #353)live Tue 8 · CALLED Thu 10 · level, 319 vs 322 sales, 5.4% each · G holds CALLED THU 10LEVEL · G HOLDS
Checkout test — branded vs generic order formBen Mon 7: split test the old branded checkout vs the generic one, a couple of days, on conversion… CALLED MON 14UNBRANDED K HOLDS · +12% CVR, +7% RPV
Rob's Richard section — The Wealth WebinarRob's own version of the Richard promo · Niko build signed off Tue 8 (27:46, 39:16)
Roxy's updated design — dispatch designRoxy built it Wed 9 · James: split test this week, Ben: sounds good · vs whichever holds after Rob's Richard · 50/50
Mobile format video — full-width vertical (Hains's idea, Niko resize)Niko's resize of E delivered Mon 14 · Thu 17 send him the winning Richard section to add · Hains full-width frame on a copy of the control · 50/50
Rob Lead C2 — The Pay Stubsigned off Mon 7 · built on the Richard body (G), files in Dropbox Fri 11 · reattach if the control changes · 50/50
LEAD 2THU 24 – MON 28
Rob Lead C4 — The Stallsigned off Thu 3 · built on the Richard body (G), files in Dropbox Fri 11 · reattach if the control changes · 50/50
LEAD 4MON 28 – THU 1 OCT
Rob Lead C5 — Day Onesigned off Mon 7 · built on the Richard body (G), files in Dropbox Fri 11 · reattach if the control changes · 50/50
LEAD 5THU 1 – SUN 4 OCT
Rob Lead C6 — The Punch Cardrevised file signed off Tue 8 · built on the Richard body (G), files in Dropbox Fri 11 · reattach if the control changes · 50/50 · runs past this calendar
LEAD 6W/C 5 OCT
New section tests 1 to 3 — TBCVTurb drop-off points from James → Rob writes · close / mechanism / testimonials · run past this calendar
TBCOCT
DIGISTORE · MAUI · MAIN VSL
Lead Test 1 — Wrong Screen (G vs H, #319)live 24 Aug · CALLED Tue 1 · H wins +35% conversion, +34% revenue · new Maui control CALLED TUE 1H WINS · NEW CONTROL
Lead Test 2 — Monica's Voice Note (H vs I, #344)live Thu 3 · CALLED Mon 7 · I +12%, 192 vs 171, but a different opening so not adopted
CALLED MON 7H HOLDS · I PARKED FOR AFFILIATES
Maui James Version — AI Jake scenes on the controldelivered Thu 3, signed off Mon 7 · same treatment that won Clocking Out +32%
Lead Test 3 — The NotificationSeptember lines file in Niko's folder · 27:00 line to check · 50/50 vs whichever holds LEAD 3WED 16 – MON 21 · Roxy page built 8 Sep on H · Niko: AI scenes body version asked Mon 14
Lead Test 4 — Group Chatrevised file delivered Mon 7 (0:56 line deleted per Rob) · James to review · then Sept lines check LEAD 4 · TO REVIEWMON 14 – THU 17
Lead Test 5 — 3am Screenshotdelivered Mon 7 · James to review
LEAD 5 · TO REVIEWTHU 17 – MON 21
Lead Test 6 — Jake Invites a Commenterwith Niko · not delivered
WITH NIKOMON 21 – THU 24
Lead Test 7 — Rapid-Fire Questionswith Niko · not delivered
WITH NIKOTHU 24 – MON 28
JVZOO · MAIN VSL · MOBILE PROFITS
New control — DS main control, JVZ buildconfirmed live 26 Aug, all JVZ pages on current DS controls
GOES ON MON 24
Exit pop — back button only (A vs V, #329)called Mon 7, control holds · mobile 12% below, desktop 20% above CALLED MON 7CONTROL HOLDS · FRI 28 – MON 7
Exit pop retestcheck on a real device first, then rerun · provisional
EXIT POP RETEST · PROVISIONALWED 9 – WED 23 SEP
Rob copy test — sales page below the videorequested 21 Aug · not yet received · with Rob
ROB COPY TEST · WITH ROBWED 23 SEP ONWARDS
JVZOO · UPSELL 1 · THE UNLIMITED PACKAGE
Control transferpopup E adopted 15 Aug · JVZ pages moved onto DS controls Mon 24
MON 24
Rob's Take My Machine (I vs J, #330)live Fri 28 · low volume, ~17 sales so far · may move to DigiStore U1, with Ben Mon RUNNING · LOW VOLUMEFRI 28 – MON 14 SEP
JVZOO · UPSELL 2 · MONTHLY PAYCHECKS
Upsell 2Rob's Bill Killer video vs control (B vs G, #326) · 50/50
MON 24
TEST #326 · 50/50LIVE THU 27
JVZOO · UPSELL 3 · AVA
Upsell 3headline test (E vs F, #339): "Not Sure What To Do Next? Watch This" vs AVA title · live Tue 1 · low data
MON 24
HEADLINE TEST #339 · RUNNING · LOW DATALIVE TUE 1 – MON 14 SEP
JVZOO · UPSELL 4 · INSTANT INCOME
Upsell 4Instant Income page, headline test (D vs E, #340): "Let's Talk About When You Get Paid" · live Tue 1
MON 24
HEADLINE TEST #340 · RUNNING · LOW DATALIVE TUE 1 – MON 14 SEP
DIGISTORE · WANTED MAN · NEW OFFER
Main VSL — Rob's script, Niko builddelivered Tue 1 · signed off Wed 2 · Ben: run it, compliant version tested later SIGNED OFFWED 2
Live chatwritten Wed 2 against the final video · with Ben and Rob for comments · into the setup
CHAT WRITTEN WED 2
Page build, then livebrief to Faisa Mon 14 · clone of the Clocking Out control page, Wanted Man video + chat, generic upsell pages behind it · James checks preview · live Fri 18, Ben to confirm
Lead W5 — The Reward (Rob)$25,000 reward slide · all seven leads built and signed off Mon 14 · first lead test once the page is live
BUILT · SIGNED OFF MON 14ROB TUE 8 → NIKO MON 14
LEAD W5 · PROVISIONALMON 21 – THU 24
Lead W3 — The Bulletin (Rob)federal wanted notice with his face · built and signed off Mon 14 · queued behind W5
BUILT · SIGNED OFF MON 14ROB TUE 8 → NIKO MON 14
LEAD W3 · PROVISIONALTHU 24 – MON 28
Lead W7 — The Eleven (Rob)sent the link to eleven people, counter says three hundred · built and signed off Mon 14 · queued
BUILT · SIGNED OFF MON 14ROB TUE 8 → NIKO MON 14
LEAD W7 · PROVISIONALMON 28 – THU 1 OCT
Lead W1 — The One They Missed (Rob)shares the wrong window, account still climbing · built and signed off Mon 14 · queued, runs past this calendar
BUILT · SIGNED OFF MON 14ROB TUE 8 → NIKO MON 14
Lead W2 — The Last Withdrawal (Rob)empties the last unfrozen account live · built and signed off Mon 14 · continuity check vs body (frozen accounts)
BUILT · SIGNED OFF MON 14ROB TUE 8 → NIKO MON 14
Lead W4 — USA v. Dobbs (Rob)case caption slide · built and signed off Mon 14 · queued
BUILT · SIGNED OFF MON 14ROB TUE 8 → NIKO MON 14
Lead W6 — The Affidavit (Rob)one sentence of the charge read aloud · signed off Mon 14 with one fix (0:06 "dollar" → "dollars") · queued
BUILT · ONE FIX · MON 14ROB TUE 8 → NIKO MON 14
Phone share section testphone buzzing + amounts on screen · Ben agreed · James writes, Niko builds · after the leads
JAMES WRITESBEN AGREED
LOCK SCREEN LOOPHOLE · "THE PROFIT PLAN" (PRE-LAUNCH) · MAIN VSL
Main VSL — Rob's Curt Maddox rewriteNiko delivered Mon 7 (Tom reviewed first) · James to review and sign off WITH NIKO → DELIVERED MON 7JAMES REVIEWING
Pages — Faisa builds on the Mobile Profits pagesBen Thu 3: use the MP pages, remove product names from the upsell pages
BRIEF FAISA TUE 8 · PAGES BUILTTUE 8 – FRI 11
Live date — agree with Ben Tue 8then full funnel test purchase and page sign-offs before it opens
LIVE DATE TBC · AGREE WITH BEN TUE 8NOT BEFORE PAGES ARE BUILT
Lead test 1 — The Photograph (Rob) — with Nikoseven leads from Rob Tue 1, all approved · lead-only builds on the Curt Maddox body PROVISIONAL · ~2 WEEKS · FOLLOWS LAUNCHMON 14 – MON 28
Lead test 2 — Cash Out First (Rob) — with Nikoqueued behind lead test 1 PROVISIONALMON 28 ONWARDS
Lead test 3 — The Man Next Door (Rob) — with Nikoqueued · runs past this calendar WITH NIKO
Lead test 4 — Look At Your Own Lock Screen (Rob) — with Nikoqueued · runs past this calendar WITH NIKO
Lead test 5 — The Man Who Pays By Check (Rob) — with Nikoneeds new Hoyt AI scene · queued · runs past this calendar WITH NIKO
Lead test 6 — Silent Cold Open (Rob) — with Niko~15s silence + notification sequence at open · queued · runs past this calendar WITH NIKO
Lead test 7 — Dessa (Rob) — with Nikoneeds new Dessa AI scene (school bus) · queued · runs past this calendar WITH NIKO
LOCK SCREEN LOOPHOLE · "THE PROFIT PLAN" (PRE-LAUNCH) · UPSELL 1
Rob version (new audio)with Niko, ETA Wed 9 (Niko: on track, internal review Mon 7) · test order to be confirmed by Ben
WITH NIKOETA MON 14 SEP
TEST · PROVISIONAL · 2 WEEKS, LOW TRAFFICFOLLOWS LAUNCH · MON 14 – MON 28
Morning Method version (new audio)with Niko, ETA Wed 9 · test order to be confirmed by Ben
WITH NIKOETA MON 14 SEP
TEST · PROVISIONAL · 2 WEEKSMON 28 ONWARDS
Launch version — amended Mobile Profits copyJames amending the Mobile Profits version
FROM W/C 5 OCT →
LOCK SCREEN LOOPHOLE · "THE PROFIT PLAN" (PRE-LAUNCH) · UPSELL 2
Rob version (new audio)with Niko, ETA Wed 9 (Niko: on track, internal review Mon 7) · test order to be confirmed by Ben
WITH NIKOETA MON 14 SEP
TEST · PROVISIONAL · 2 WEEKS, LOW TRAFFICFOLLOWS LAUNCH · MON 14 – MON 28
Morning Method version (new audio)with Niko, ETA Wed 9 · test order to be confirmed by Ben
WITH NIKOETA MON 14 SEP
TEST · PROVISIONAL · 2 WEEKSMON 28 ONWARDS
Launch version — amended Mobile Profits copyJames amending the Mobile Profits version
FROM W/C 5 OCT →
LOCK SCREEN LOOPHOLE · "THE PROFIT PLAN" (PRE-LAUNCH) · UPSELL 3
Rob version (new audio)with Niko, ETA Wed 9 (Niko: on track, internal review Mon 7) · test order to be confirmed by Ben
WITH NIKOETA MON 14 SEP
TEST · PROVISIONAL · 2 WEEKS, LOW TRAFFICFOLLOWS LAUNCH · MON 14 – MON 28
Morning Method version (new audio)with Niko, ETA Wed 9 · test order to be confirmed by Ben
WITH NIKOETA MON 14 SEP
TEST · PROVISIONAL · 2 WEEKSMON 28 ONWARDS
Launch version — amended Mobile Profits copyJames amending the Mobile Profits version
FROM W/C 5 OCT →
LOCK SCREEN LOOPHOLE · "THE PROFIT PLAN" (PRE-LAUNCH) · UPSELL 4
Rob version (new audio)with Niko, ETA Wed 9 (Niko: on track, internal review Mon 7) · test order to be confirmed by Ben
WITH NIKOETA MON 14 SEP
TEST · PROVISIONAL · 2 WEEKS, LOW TRAFFICFOLLOWS LAUNCH · MON 14 – MON 28
Morning Method version (new audio)with Niko, ETA Wed 9 · test order to be confirmed by Ben
WITH NIKOETA MON 14 SEP
TEST · PROVISIONAL · 2 WEEKSMON 28 ONWARDS
Launch version — amended Mobile Profits copyJames amending the Mobile Profits version
FROM W/C 5 OCT →
Running now Called · result recorded Next up, ready Queued In production Control update (not a test) Red title = copy James is writing September date swap falls inside this test
Every video test's final combined file is checked at scheduling, before going live.